Thursday, January 13, 2011
The pendulum swings again with Social Business
The pendulum effect has come to mind as I think about one of my current focus areas: Social Intelligence. In large enterprises, it's common to have individuals and business units create social listening and action plans based on their specific goals. With the availability of free web capabilities, it's difficult to control. While there are benefits to having individuals participate, they are missing out on common linkages between data . In this new era, there is significant value in the intersection of information. It's the age-old struggle between individual control and the benefit of the common good. The challenge for organizations is to provide technology that enables individual customization of a common set of data. Users are demanding it. I agree with many of the insights in a recent blog post: From Community Management to Command Centers. Companies need to figure out how to effectively engage conversations in real time, encourage individual employee participation ... all while assuring that these actives are connected and leveraged across the enterprise. It's the next real challenge!