I've been catching up on some great blogs with 2011 Social Media predictions. Most agree that this will be a year where Social Media tools and capabilities start to demonstrate business value. What is my prediction? I think that 2011 will be the year where business cultures will shift away from the risk adverse culture of 'try it and see' to a more risk acceptance/mitigation culture that realizes that the rules have changed. Executives will come to the realization that in order to compete, they need to enable and encourage their employees to be open, collaborative with clients and partners.
Culture change is foundational, and typically very slow. On the other side, the technology for early adopters moves very quickly. In 2011, these enablers will have reached some level of maturity. When companies change their culture in 2011 and take advantage of the available capabilities, the possibilities are endless.
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